The University of California, Santa Cruz (UCSC) has announced its Holiday Food and Fund Drive (HFFD) for 2025, introducing a new initiative that will triple the impact of donations. This year, contributions will be matched to provide three meals for every dollar donated, significantly amplifying the effect of community generosity on local food insecurity.
Tibi McCann and Eric Jensen have historically supported UCSC’s efforts by doubling donations up to the first $50,000 raised. In 2025, they will enhance this initiative by tripling the impact, meaning that every dollar will provide meals for three individuals for one day. This change aims to encourage more substantial contributions during a time of heightened need.
Donation Process and Timing
The Staff Advisory Board leads UCSC’s participation in the HFFD, which benefits the Second Harvest Food Bank. One of the unique aspects of this drive is that 100% of donations directly fund food purchases for those in need. Students can donate until December 11, 2025, utilizing Slug Points, Banana Bucks, and Flexi Dollars. Faculty, staff, and retirees can contribute until January 15, 2026, allowing them to include donations in both the current and next tax years.
For those interested in forming sub-teams within the UCSC community for the drive, Nathan McCall is available to assist with team creation.
Addressing Local Food Insecurity
The urgency for this campaign is underscored by the ongoing challenges in Santa Cruz County, where local governments have identified the Second Harvest Food Bank as a critical resource in response to unprecedented demand. This year, the drive emphasizes the theme “Give What You Get,” encouraging individuals to donate enough to ensure others have access to healthy food throughout the year.
For example, the standard calculation suggests that a donation of $365 can support a single-person household for a year, while a two-person household would require $730. Larger households will need even more, with suggested amounts of $1,095 for three people and $1,460 for four. Donors are also encouraged to consider their pets in these calculations.
Individuals or families in need of food assistance can find resources and support through the designated web page provided by UCSC. The university’s commitment to addressing food insecurity extends beyond just donations; it also emphasizes the importance of community support during various phases of giving and receiving.
The 2025 Holiday Food and Fund Drive represents an opportunity for the UCSC community to unite in support of neighbors facing food insecurity. As the campaign unfolds, it seeks to foster a spirit of generosity and compassion, ensuring that everyone has access to nutritious food.
