Girl Scout Cookie Season Launches with Exciting New Flavor

URGENT UPDATE: The highly anticipated Girl Scout cookie season officially kicks off today, January 5, 2024, bringing a fresh and exciting flavor to the beloved lineup. Cookie enthusiasts nationwide are gearing up to support local troops and indulge in the sweet treats that have become a staple of American culture.

This year’s launch includes the introduction of the innovative Caramel Brownie flavor, a delightful combination of chocolate brownie and caramel, designed to capture the hearts of both new and returning customers. The new cookie is expected to be a game-changer, particularly for those seeking a unique taste experience.

Local troops across the country will begin selling cookies today, with sales running through March 2024. Troop leaders have emphasized the importance of this season not just for fundraising, but also for teaching valuable skills to young girls, including entrepreneurship and teamwork.

Why This Matters: The cookie season is not only a beloved tradition but also a crucial funding source for Girl Scout programs. Last year, cookie sales generated over $800 million, helping to support activities ranging from community service projects to leadership programs.

In addition to the Caramel Brownie, classic favorites such as Thin Mints and Tagalongs will continue to be available. The excitement surrounding the new flavor is expected to draw in both loyal fans and curious newcomers, making this cookie season one to remember.

To find cookies in your area, visit the official Girl Scouts website or use the Cookie Finder app, which has been enhanced for this season to make tracking down your favorite flavors easier than ever.

As cookie sales begin, local Girl Scout troops are encouraging community members to support their efforts. “Every box sold helps us fund our activities and promotes leadership among girls,” said Jessica Harper, a troop leader in Los Angeles.

Next Steps: Stay tuned for updates on cookie sales events in your community, and consider sharing your favorite cookie moments on social media to inspire others to participate. The Girl Scouts are also promoting special initiatives this year, including virtual sales options to adapt to ongoing community needs.

Be part of this sweet tradition and support the next generation of leaders by getting your Girl Scout cookies today!