Mickey Mouse recently shared his thoughts on the new user-generated AI video platform, Sora, in a playful yet pointed message to Disney CEO Bob Iger. The iconic character expressed his surprise at the rapid changes within the company, particularly regarding the use of AI technology that allows fans to create content featuring him and other beloved Disney characters.
In a lighthearted tone, Mickey noted the significant investment of $1 billion by Disney in OpenAI, which facilitates the creation of these AI-generated videos. He acknowledged the exciting potential of this platform but raised concerns about the content being produced. “It turns out folks on this Sora thing are having me do some stuff I don’t like doing fancy one bit,” Mickey stated.
Mickey’s message humorously highlighted specific instances of content that he found troubling. He mentioned scenarios involving exaggerated physical features, such as having “six fingers on each hand,” and questioned the inclusion of inappropriate themes. Despite acknowledging the guidelines prohibiting certain behaviors—like drinking or drug use—he expressed discomfort with how these limitations left room for other questionable portrayals.
Reflecting on past experiences, Mickey also referenced encounters with notable figures and situations, such as being invited to Club 33 and bizarre scenarios that have emerged from AI video creations. “I thought I was coming in for a regular ol’ ‘get ready with me’ video, but they took the beauty products and tested them right on my ol’ eyeball,” he recounted, emphasizing the absurdity of some of the content.
As Mickey pointed out, the Sora platform has also raised concerns about its potential to revive controversial content like Song of the South. He cautioned Iger about the implications of allowing such material to surface, suggesting that the company should reconsider its involvement with Sora. “You can just undo this Sora deal. Why, it’s as easy as un-retiring,” he quipped, highlighting the need for careful oversight in content creation.
Through this unique communication, Mickey Mouse encapsulated the balance between innovation and responsibility that Disney faces in the evolving landscape of entertainment technology. His playful yet critical message serves as a reminder of the complexities involved in integrating AI into beloved franchises, prompting a conversation about the future direction of Disney content.
