UPDATE: The highly anticipated 2025 SBS Gayo Daejeon delivered shocking results as it recorded a mere 1.9% viewership rating on December 25, according to Nielsen Korea. Despite an impressive lineup featuring 36 top-performing teams like TVXQ’s Yunho, NCT’s Taeyong, and Stray Kids, the ratings fell short of expectations.
The event’s first part garnered a dismal 1.2% rating, while the second part matched last year’s initial segment at 1.9%. However, the ratings starkly contrast with last year’s third segment, which peaked at 3.1%. This year’s second and third parts both ended with the same 1.9% rating, highlighting a significant decline in viewership interest.
Fans had eagerly awaited performances from popular groups including ATEEZ, ITZY, TXT, and aespa. Yet, the star-studded event failed to capture the audience’s attention, prompting questions about the show’s format and viewer engagement strategies moving forward.
This disappointing turnout raises concerns about the current state of K-pop events and their ability to attract viewers in a saturated entertainment landscape. Industry experts are now analyzing the factors contributing to this trend, including competition from other entertainment platforms and shifting audience preferences.
Looking ahead, stakeholders are expected to reassess the show’s format and promotional strategies in hopes of reviving interest for future events. Fans and analysts alike will be watching closely for updates on how the SBS network plans to address these challenges.
Stay tuned for more developments as the aftermath of the 2025 SBS Gayo Daejeon unfolds.
