UPDATE: In a shocking turn of events, Sprinkles Cupcakes has abruptly closed all its locations, including its popular bakery in La Jolla, effective immediately. The announcement came on Wednesday, October 25, 2023, leaving fans of the beloved brand reeling from the unexpected news.
Original founder Candace Nelson, who sold the company to private equity firm KarpReilly LLC in 2012, broke the news via social media, expressing her disbelief and sadness. “Just to say that out loud is completely surreal,” Nelson stated in a heartfelt video posted online. She revealed that she learned of the closure “a few days ago,” emphasizing the emotional connection she still holds with the brand she started in Beverly Hills in 2005.
Nelson reflected on the legacy of Sprinkles, which expanded rapidly from a single location to multiple states, including Florida, Nevada, and Texas. The chain became famous not only for its gourmet cupcakes sold in shops but also through innovative cupcake vending machines located in various spots across San Diego County, such as Westfield UTC and Little Italy.
The sudden closure has left many loyal customers saddened and confused. “I thought Sprinkles would keep growing and be around forever,” Nelson shared, highlighting her profound feelings of loss. “It’s hard to describe how I’m feeling right now, but I’m incredibly grateful for all of the joy our cupcakes brought to millions over the years.”
As news spreads, fans are encouraged to share their favorite Sprinkles memories on social media. Meanwhile, the future of the brand remains uncertain as no further details have been released by the current management.
Stay tuned for updates as this story develops. What will happen next for the iconic cupcake chain remains to be seen, but its impact on the dessert industry and loyal customers is undeniable.
