BREAKING: Dior has just launched an exciting coed campaign for Jonathan Anderson’s inaugural collection, featuring a star-studded cast that includes Greta Lee and Sunday Rose, daughter of Nicole Kidman. The campaign, shot by renowned photographer David Sims, showcases an array of talent including football sensation Kylian Mbappé and actor-director Louis Garrel.
This fresh campaign marks a significant shift in Dior’s visual identity since Anderson’s appointment as the brand’s eighth couturier last June. The campaign is designed to resonate across flagship stores and pop-up locations, emphasizing a liberated sense of style among its featured individuals. Dior stated, “Style is how these individuals conduct themselves,” highlighting the intuitive approach to fashion that the collection embodies.
The images, presented in both color and black-and-white, capture the actors and models in dynamic poses, lounging on a Louis XVI-style settee, dressed in sheer evening gowns, and showcasing a variety of shoes adorned with bows— a signature element of Anderson’s design philosophy. The young Sunday Rose, who made her runway debut at Miu Miu in October 2024, is showcased alongside other rising talents, reinforcing a sense of youthful vibrancy.
Anderson expressed his vision, stating, “As we go through my time at Dior, there is this idea of how the men’s and the women’s will interact with each other.” This reflects a commitment to creating a cohesive and playful shopping experience, encouraging customers to explore and blend styles within the store.
The campaign’s highlights include Paul Kircher, a newly appointed brand ambassador, who is seen wearing a modern take on the iconic Bar jacket and cargo shorts referencing Dior’s rich history. Anderson praised Kircher, stating, “He’s an incredible young talent who has an innate sense of style and charm.” This appointment signals Anderson’s strategic expansion of male representation within the brand, complementing the recent influx of female ambassadors.
Additionally, Kylian Mbappé is depicted in relaxed settings, exuding a blend of strength and gentleness. Anderson remarked, “Kylian’s humility brings a softness to every frame,” emphasizing the emotional depth captured in the campaign.
Louis Garrel adds a touch of effortless French charm to the visuals, depicted in a variety of outfits that merge timeless elegance with contemporary flair. Anderson noted, “It’s a dream to have Louis in this campaign,” underscoring Garrel’s unique appeal.
The campaign also teases a selection of accessories that will hit stores soon, including updated designs of the Lady Dior and Book Tote bags, alongside new styles in women’s and men’s ready-to-wear collections. The first drop of shoes is set to launch this Friday, featuring names like Initials, Aurore, and the Archi.
Styled by Benjamin Bruno, who has collaborated with Anderson for over a decade, and with makeup by Yadim Carranza, the campaign showcases a meticulous attention to detail designed to captivate audiences and fashion enthusiasts alike.
As Dior positions itself at the forefront of modern fashion, this coed campaign signifies a bold step into a new era under Jonathan Anderson’s creative direction. Keep an eye out for the collection in stores, as the anticipation builds among fashion lovers and industry insiders.
