Kroger (NYSE: KR), one of the largest supermarket operators in the United States, has recently experienced a flurry of analyst activity regarding its stock ratings and price targets. Multiple brokerages have issued updates over the past few weeks, reflecting a range of perspectives on the company’s market position and future performance.
On January 15, 2026, analysts at Morgan Stanley set a new price target of $67.00 for Kroger, maintaining an “equal weight” rating. This followed a similar update from Barclays PLC, which on January 8, 2026, also assigned a price target of $68.00 while keeping an “equal weight” rating. Notably, Deutsche Bank Aktiengesellschaft upgraded Kroger from a “hold” to a “buy” rating on the same day, increasing its price target to $75.00.
In late December 2025, Kroger saw a reaffirmation of its “hold (c)” rating by analysts at Weiss Ratings on both December 22 and December 29. This came after a downgrade from a “buy” to a “hold” rating on December 15, 2025. Additionally, on December 27, 2025, Wall Street Zen downgraded its rating for Kroger from “buy” to “hold.”
The trend of fluctuating ratings continued into December, as analysts at Citigroup Inc. reaffirmed their “neutral” rating on December 10, revising their price target down to $68.00 from $74.00. Meanwhile, Evercore ISI set a new price target of $77.00 on December 5, giving Kroger an “outperform” rating. On the same day, UBS Group AG reaffirmed its “neutral” rating and lowered its price target to $70.00 from $74.00, indicating a cautious outlook.
A series of other updates occurred from various firms in the lead-up to December. For instance, JPMorgan Chase & Co. reduced its price target from $73.00 to $71.00 while maintaining a “neutral” stance on the stock. Similarly, Wells Fargo & Company reaffirmed its “overweight” rating but reduced its price target to $70.00 from $78.00.
Kroger, founded in 1883 in Cincinnati, Ohio, operates a variety of supermarket and multi-department store banners. The company is known for providing a wide range of grocery items, including fresh foods, packaged goods, and pharmacy services. As a significant player in the retail sector, Kroger’s stock performance is closely watched by investors and analysts alike.
The recent adjustments in ratings and price targets reflect a broader assessment of Kroger’s market position and growth potential. As the company continues to navigate a competitive landscape, these insights from financial analysts will be crucial for investors considering their positions in the stock.
