Free Live Sports (FLS), a streaming platform operated by Sports Studio Inc., has announced the addition of ten new marquee channel partners. This expansion, which includes major names such as NASCAR, Sports Illustrated TV, and Tennis TV, aims to enhance the platform’s offerings and solidify its position as a leading destination for live and on-demand sports content.
The newly added partners include MSG Sports Zone, Unbeaten, Waypoint TV, Overtime, Cirque du Soleil, World Surf League, and Golf Network. This diverse lineup is designed to cater to both mainstream and emerging fan communities, providing an expansive range of live events, premium storytelling, and year-round programming.
Expanding Sports Access for All Fans
Cathy Rasenberger, President of Sports Studio Inc., emphasized the significance of this expansion, stating, “This is a pivotal moment for Free Live Sports. We’re building a platform where every fan can discover the sports they love, from household names to emerging global favorites.” Rasenberger noted that the trust these partners place in FLS allows the platform to reach millions of fans while also generating meaningful revenue through modern connected TV advertising technology.
The addition of these channels broadens FLS’s coverage across various sports categories, including motorsports, combat sports, regional sports, adventure and outdoor activities, and lifestyle content. This expansion complements FLS’s existing 24/7 channels and live event coverage, ensuring a diverse viewing experience for fans across all major over-the-top (OTT) platforms.
A Collaborative Approach to Growth
Free Live Sports continues to operate as a collaborative platform, providing partners with robust distribution and advanced monetization strategies. This includes dynamic ad routing and machine-learning-driven A/B testing, along with comprehensive marketing support. The platform has seen significant growth year on year, characterized by increased reach, improved viewer engagement, and heightened advertiser interest.
All ten newly introduced channels are expected to roll out within the Free Live Sports app and its FAST (Free Ad-supported Streaming TV) distribution partners throughout this month. This expansion not only enhances the platform’s content but also reinforces its mission to provide premium sports content without subscription fees, making it accessible to a broader audience.
As Free Live Sports continues to evolve, it positions itself as a key player in the rapidly changing landscape of sports entertainment, inviting fans to engage with their favorite sports in new and exciting ways.
