URGENT UPDATE: Comic book sales have surged by 27% nationally as blockbuster movies ignite renewed interest in the genre, with local shops in Duluth reporting a significant uptick in customer traffic. Staff at Collector’s Connection, a popular retailer in the Miller Hill Mall, are working hard to keep shelves stocked in light of this booming demand.
Just this year, 2025 has seen a wave of superhero movie releases, including the much-anticipated Superman film, further driving sales. “I’ve had to keep filling this up,” said Ella Oveson, the store’s “comic captain,” gesturing toward a shelf packed with superhero titles. “The new Spider-Man is coming out, so I put some Spider-Man on there.”
The latest data from industry trend-watcher ICv2 confirms that comic shop sales have outpaced expectations, highlighting a shift in purchasing habits, particularly among Gen Z buyers who find comics to be both affordable and appealing. Milton Griepp, CEO of ICv2, remarked at a recent New York Comic Con that comics are hitting the sweet spot for younger audiences, reflecting a broader cultural trend.
Comic shops like Collector’s Connection provide a vital community space for fans, offering more than just a shopping experience. “Sometimes people just come grab their comics,” Oveson added. “Sometimes they want to sit and talk.” The store has become a haven for comic lovers of all ages, with families often seen browsing together.
The resurgence in comic book popularity is not just a local phenomenon. Across the nation, many comic shops are reporting similar trends, attributing the boost to the blend of physical and digital comic experiences. “There’s just something different about having a physical copy,” Oveson emphasized, noting that collectors often prefer tangible issues over digital formats.
While well-known characters like Batman and Superman continue to draw crowds, the rise of independent comics is also noteworthy. Collector’s Connection proudly stocks titles from local creators like the Smarg series, showcasing the diversity of stories available in the comic medium.
As global tensions rise, many are finding solace in comic escapism. Kerns-Baladad observed that historical patterns show increased comic sales during times of geopolitical stress, reminiscent of the Golden Age of comics in the 1930s and 1940s. “Having some superhero to come and save things is kind of nice,” she said.
In addition to comics, Collector’s Connection also caters to the tabletop gaming community, providing a space for enthusiasts to gather and play. The gaming tables are often filled, further enhancing the social aspect of comic shops.
Despite the convenience of online shopping, many customers prefer the hands-on experience of browsing local shops. “With AI, I’ve heard of a bunch of people getting scammed,” Kerns-Baladad stated, reinforcing the trust customers have in their local comic stores.
As the comic book industry continues to evolve, with both blockbuster movies and independent titles gaining traction, the future looks bright for comic shops in Duluth and beyond. Collector’s Connection, with its dedicated staff and diverse offerings, stands at the forefront of this exciting resurgence, inviting both longtime fans and newcomers to explore the vibrant world of comics.
Stay tuned for more updates as this story develops and comic sales continue to reshape the retail landscape.
