URGENT UPDATE: Deezer has just confirmed that the viral sensation Sienna Rose, who boasts an astonishing 3.6 million monthly listeners on Spotify, is entirely an AI-generated creation. This revelation comes amid growing concerns over the increasing presence of artificial intelligence in the music industry.
Despite her meteoric rise, with three tracks featured in Spotify’s Viral 50, Deezer has flagged all of Sienna Rose’s albums as AI-generated. In an official statement, Deezer emphasized the necessity for transparency, stating, “We think it’s vitally important to be transparent with listeners and fair to artists.” This news is particularly significant as more than 30% of all new music on Deezer is now AI-generated, raising alarms among music fans.
Sienna Rose’s music, which deceptively mirrors the styles of renowned artists like Alicia Keys and Norah Jones, has sparked intense debate about the authenticity of digital musicians. Her rapid output—over 45 songs released between September 28 and December 5—combined with a lack of substantial social media presence, has led listeners to question her legitimacy.
The implications of this development are profound. As AI-generated music becomes more prevalent, listeners are demanding that platforms like Spotify clearly label such content. Deezer has committed to removing AI-generated tracks from algorithmic recommendations and editorial playlists, allowing users to navigate their music choices more informed.
Notably, even high-profile celebrities have fallen for the illusion. Selena Gomez previously featured one of Sienna Rose’s songs in a social media post, later deleted upon learning of its origins as AI-generated music.
Deezer’s detection tools have confirmed that the majority of Sienna Rose’s music is not from a real person, but rather an algorithm.
“We can confirm that the majority of Sienna Rose’s albums on Deezer are detected and clearly tagged as AI-generated,”
the platform stated.
As AI technology continues to advance, the question arises: How will this impact the music industry moving forward? With a surge in AI-generated content, artists and listeners alike may need to adapt to an evolving landscape.
For now, Sienna Rose stands as a cautionary tale in the realm of music. As listeners navigate this new terrain, the urgency for transparency and ethical practices in music distribution is more crucial than ever. Follow our coverage for ongoing updates on this developing story.
