United Airlines is enhancing connectivity for filmmakers and the creative community through its dedicated travel solutions. The airline, a long-time supporter of the entertainment industry, has launched the United for Business entertainment program, designed specifically to assist filmmakers, talent, and executives in managing their travel logistics efficiently.
Andrea Robertson, managing director of United for Business Sales, stated, “United has built strong relationships with the filmmaking community, and that can be attributed to our team and the premium customer experience we provide.” This commitment is evident in the airline’s ongoing partnership with the Sundance Film Festival, where it plays a significant role in bringing together storytellers and audiences.
Supportive Presence at Sundance
At the Sundance Film Festival, which took place from January 23 to 26, 2024, United established the United Airlines Lodge on Main Street. This venue offered a welcoming lounge for festivalgoers to relax and recharge. The lodge quickly became a focal point of the festival, attracting large crowds eager to engage with an array of exclusive panels featuring industry leaders and celebrated filmmakers.
The panels facilitated important discussions about the filmmaking process, covering topics such as the journey from script to screen and the challenges faced by filmmakers today. Nisha Thakkar, senior manager of United In-Flight Entertainment, highlighted the airline’s role as a platform for filmmakers, noting, “We have a huge audience that’s incredibly engaged. Last year, we flew 181 million people to over 370 destinations globally.” This vast audience provides filmmakers with a unique opportunity to reach viewers worldwide.
Tailored Services for the Entertainment Sector
United for Business offers a range of services tailored to the entertainment industry, including flat fees on checked bags and equipment, VIP airport services, and a dedicated 24/7 support desk. These benefits aim to streamline travel and ensure that creative teams have a seamless experience. The recent enhancements to the United mobile app, featuring the Virtual Gate function, further optimize the travel experience by providing real-time boarding updates and United Club location recommendations.
As the Sundance Film Festival transitions to Boulder, Colorado, United Airlines is prepared to welcome filmmakers and festivalgoers to its expanding hub in nearby Denver. Robertson expressed enthusiasm about this evolution, stating, “We are excited to be a part of the evolution and growth of the Sundance Film Festival.” The airline has made substantial investments at Denver International Airport, including the redesign and expansion of United Clubs, reflecting their commitment to serving the entertainment community.
In addition to its efforts in Denver, United continues to invest in key entertainment hubs such as New York and Los Angeles. Here, the airline provides a meet and assist program that offers travelers personalized guidance from curbside to cabin, ensuring a high-touch service experience.
As United Airlines celebrates its 100th anniversary this year, it remains focused on its mission of connecting people, including global storytellers. The United for Business entertainment program is designed to unlock value for customers and balances competitive pricing with a premium experience. Robertson concluded, “Whether you’re looking for support with travel or your broader business goals, the program is accessible to anyone in the industry.”
For more information on United for Business and its entertainment offerings, visit united.business/entertainment.
