URGENT UPDATE: The highly anticipated Super Bowl Experience officially opens today at the Moscone Center in San Francisco, inviting football enthusiasts to immerse themselves in the NFL like never before. Running from February 3 to February 7, 2026, this event promises an interactive journey into the heart of American football.
As crews hustle to finalize setup, fans can expect a thrilling array of activities, including interactive games, memorabilia displays, and autograph opportunities with NFL legends. The event is designed to cater to all football fans, whether they can afford a ticket to the game or not. “We want everyone to feel part of the action,” stated Nicki Ewell, NFL Vice President of Events.
The Super Bowl Experience acts as a football-themed “theme park,” showcasing the evolution of the NFL through its iconic rings, including a stunning display of the Super Bowl LIX ring adorned with 145 diamonds. Fans can also observe the colossal Vince Lombardi Trophy and participate in skill challenges that test their speed, accuracy, and agility.
A standout feature this year allows fans to create their own football alongside experts from Wilson Sporting Goods. This unique opportunity condenses a complex 20-step process into just 20 minutes for an authentic, hands-on experience. For $399, football aficionados can design and assemble a one-of-a-kind ball, making it a memorable keepsake.
The event is expected to attract thousands, with tickets starting at $40, and children aged 12 and under enter for free. Doors open from 3 p.m. to 10 p.m. on weekdays and 10 a.m. to 10 p.m. on Saturday, February 7. Ewell emphasized the importance of the event for the Bay Area, stating, “This is a huge opportunity to put San Francisco on a global stage.”
As the excitement builds ahead of Super Bowl Sunday, cities across the region are rolling out the red carpet for fans, ensuring a vibrant atmosphere filled with festivities. Even if you’re not an NFL die-hard, the Super Bowl Experience aims to convert skeptics into believers with its engaging displays and activities.
Fans are encouraged to attend and embrace this momentous occasion. Don’t miss the chance to be part of NFL history and witness the spectacle that is the Super Bowl Experience! For more information, visit nfl.com/super-bowl/event-info/super-bowl-experience.
