Reserve Care, formerly known as Hospice of the Western Reserve, has officially announced its rebranding, aimed at better reflecting the full scope of services it provides. In its nearly 50-year history, the organization has been recognized for compassionate end-of-life care across Northern Ohio. The name change underscores a commitment to clarity and connection as the organization evolves to meet growing healthcare needs.
According to Bill Finn, president and CEO of Reserve Care, the updated name is intended to eliminate any confusion surrounding the services offered. “Over time, our organization has evolved in ways that extend beyond what a single word can fully capture,” Finn stated. The transition to Reserve Care represents a unified identity that incorporates a broader range of services, including support for individuals managing serious illnesses and complex medical needs.
Expanding the Mission and Services
As a nonprofit organization, Reserve Care emphasizes its mission to provide personalized and compassionate care at various stages of the healthcare journey. The organization has expanded its reach across an 18-county region, providing support not only at the end of life but also during the most challenging health moments. Finn noted that the term “hospice” sometimes carries connotations that may deter individuals from seeking assistance early, which can significantly impact their care.
With the new identity, Reserve Care aims to create a clearer understanding of its offerings. “This is not about leaving something behind. It’s about creating a clearer path for people to understand how and when we can support them,” Finn added. The commitment to the community remains strong, with the same dedicated teams continuing to provide care to patients and families.
The rebranding also coincides with the ongoing construction of a new Hospice Care Center on the East Side of Cleveland. This facility is designed to serve both patients and the broader community, reinforcing the organization’s mission of comfort and connection. Finn expressed optimism about the future, stating that the center will exemplify what Reserve Care stands for—an inclusive space that extends beyond any single service or moment in time.
Commitment to Evolution and Community Engagement
As healthcare landscapes shift and community needs change, Reserve Care remains dedicated to meeting these challenges with transparency and compassion. The organization invites collaboration and feedback from the community, ensuring that its services align with the evolving requirements of families.
Finn concluded by expressing pride in the organization’s legacy while looking forward to its future. “We are confident in where we are going and look forward to continuing this journey with you, under a name that reflects the full measure of care we are privileged to provide.” The name change to Reserve Care signifies a new chapter, one that emphasizes the organization’s commitment to being a trusted partner in healthcare for individuals and families across Northern Ohio.
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