TWIX Launches Hallowmas™ Celebration with $20,000 Sweepstakes

UPDATE: TWIX® has just announced an exciting new celebration called Hallowmas™, blending Halloween thrills with holiday cheer. Launching today, October 22, 2025, fans can grab limited-edition TWIX Hallowmas™ Packs, featuring the spooky TWIX Ghoulish Green Fun Size and the brand-new TWIX Snowman.

This innovative twist on the traditional holiday season aims to engage fans during a significant year, as Halloween falls on a Friday for the first time in over a decade. “More celebrations, more trick-or-treaters, and more TWIX,” said Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. This unique opportunity allows fans to enjoy both Halloween and the upcoming holiday season simultaneously.

The Hallowmas™ Pack is available now for just $2 at TWIX.com/Hallowmas while supplies last. The pack includes the eerie TWIX Ghoulish Green Fun Size, featuring a creepy green cookie twist, and the festive TWIX Snowman, debuting just in time for the holidays. Additionally, a restock is scheduled for October 29 to meet demand.

In a thrilling promotion, TWIX is launching the Candy & Cash Sweepstakes, where one lucky winner will receive a cash prize of $20,000 alongside a bundle of TWIX bars. To enter, participants must comment on TWIX’s social media sweepstakes post and tag a friend. For bonus entries, they can showcase their Hallowmas™ spirit on Instagram or TikTok using the hashtag #TWIXSweepstakes. Official rules for the sweepstakes can be found at twix.com/hallowmas-terms-and-conditions.

To make this celebration unforgettable, TWIX is hosting a pop-up event featuring the whimsical Zombie Claus in New York City. Taking place on October 31 and November 1 at North 10th St & Union Ave, Brooklyn, NY, the event runs from 4:00 PM to 11:00 PM ET. Attendees can expect jump scares, remixed holiday carols, and interactive photo opportunities with Zombie Claus himself. The first 100 guests each night will receive a free TWIX Hallowmas™ Pack.

With the holiday spirit in full swing, TWIX is poised to make Hallowmas™ a memorable celebration for fans. For more details on the festivities and product availability, visit TWIX.com and follow the brand on social media platforms including Facebook, TikTok, X, and Instagram.

Don’t miss this chance to celebrate Hallowmas™ with TWIX — where spooky meets festive in a way only TWIX can deliver!