UPDATE: Rialto Cinema is making headlines for thriving as independent theaters across the Bay Area continue to close their doors. With a unique focus on curated film selections, Rialto’s three locations—the Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol—are resisting the pressures of rising rents and the dominance of streaming services.
Just announced by Rialto Cinema Director Ky J. Boyd, the theater group’s survival strategy emphasizes the art of cinema and the communal experience it offers. “You open your doors and hope people come and like what you have to show,” Boyd stated. His passion for independent films and unique viewing experiences has helped the theaters flourish in an era where many competitors have been forced to shut down.
In stark contrast to recent closures like the Albany Twin in 2023, Rialto’s business model revolves around a carefully curated selection of films that resonate with local audiences. The Elmwood Theater often showcases independent and foreign films, while the Cerrito Theater features popular titles like the recent hit “Barbie.”
Boyd’s journey began with a love for cinema sparked by Disney’s “The Aristocats” in the 1970s. After opening the Rialto Cinemas Lakeside in Santa Rosa in 2000, he expanded by acquiring the Elmwood in 2007 and Cerrito in 2009, establishing a stronghold for independent cinema in the region.
With the Bay Area’s film landscape undergoing rapid changes, Boyd expresses concern over the loss of beloved theaters. He notes that housing developments replacing historical sites threaten the cultural fabric of neighborhoods. “The Elmwood District and College Avenue are special. It’s walkable and has a personality that the community has spent a long time developing,” Boyd warned.
In a recent development, community support has been crucial for Rialto’s resilience. Despite challenges like a fire, a flood, and the global pandemic, dedicated audiences continue to flock to the theaters. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk at the Elmwood Theater.
Patrons are drawn not only by the film selection but also by the intimate atmosphere of Rialto Cinemas. “Being in the dark with strangers, all experiencing the same thing… you feel connected to something larger,” remarked Philippe Matheus, co-general manager of the Elmwood Theater.
As of November 20, 2025, Rialto Cinemas continues to provide a space for cinephiles and casual moviegoers alike, showcasing everything from blockbusters to niche documentaries. Moviegoer April Hamilton, who frequents the Elmwood, expressed her appreciation for the theater’s unique offerings, stating, “They always have something good showing.”
As the industry adapts to new viewing habits, Rialto Cinema’s commitment to preserving the cinematic experience remains unwavering. The theater group stands as a beacon for independent film lovers amid a sea of closures.
What’s next? As housing projects loom over other historical theaters, Rialto Cinema’s future will depend on ongoing community engagement and support. Boyd and his team remain hopeful that their cultural contributions will keep them afloat in a challenging environment.
For now, Rialto Cinema continues to thrive, proving that with passion and community backing, independent theaters can still shine brightly in a rapidly changing world.
