UPDATE: Local shops along Tucson’s 4th Avenue experienced a surge in customers this November 25, 2023, as the annual Small Business Saturday event kicked off the holiday shopping season. This nationwide initiative, launched by American Express in 2010, aims to promote independently owned businesses, and its impact is felt profoundly in the community.
Shoppers packed the sidewalks, supporting local merchants who rely heavily on this crucial day. Since its inception, Small Business Saturday has generated over $200 billion in sales for small businesses across the United States. For many Tucson business owners, today marks a pivotal moment that can influence their success through the winter months.
Kate Stern, co-owner of Antigone Books, stated, “For our business in particular, it is like a pivotal moment.” She emphasized that the increased foot traffic today not only fills the store for a single weekend but also sets the stage for a busy holiday season and a prosperous spring. “That kind of carries us through the summer,” Stern added.
Last year, small businesses nationwide brought in an estimated $22 million in sales on Small Business Saturday, according to American Express. This year, Tucson’s businesses are poised to replicate that success, as the community rallies to support local entrepreneurs.
Just across the street, vintage retailer Generation Cool celebrated the day with special promotions and events. Owner Robert Hall, known as Slobby Robby, reflected on his initial ignorance of the shopping holiday, saying, “When we first opened, I didn’t even know Small Business Saturday existed.” Now, he fully embraces it as a vital opportunity to engage with customers.
This year, Generation Cool featured discounts and hosted a “very special vintage media bizarre,” showcasing tapes, records, and retro video games. Hall emphasized that this day offers shoppers a meaningful alternative to the typical big-box holiday sales, stating, “If you’re trying to combat that sort of Black Friday corporate energy, this is a good way to do that, by supporting some actual Tucson-based businesses.”
The message of supporting local businesses resonated strongly along 4th Avenue, where shoppers filled the streets and storefronts. For local business owners, this support is not just appreciated—it is essential for their survival.
As Small Business Saturday wraps up, Tucson’s independent shops are optimistic about the continued patronage of their community. The support seen today plays a crucial role in keeping their doors open year after year.
Stay tuned for more updates on local businesses and community events as the holiday season progresses.
