ABC will welcome the New Year with live coverage of the 137th Rose Parade presented by Honda, taking place in Pasadena, California, on January 1, 2026, at 11 a.m. ET. This event continues the network’s tradition of broadcasting one of the United States’ most cherished New Year celebrations to audiences across the country.
The two-hour broadcast will be hosted by returning ESPN SportsCenter anchors Kevin Negandhi and Hannah Storm, alongside veteran reporter John Naber. Viewers can expect an engaging experience as the trio guides them through the vibrant floral floats, dynamic marching bands, and impressive equestrian units along the parade’s 5.5-mile route. ABC’s coverage will originate from the iconic “TV Corner” at the intersection of South Orange Grove and Colorado Boulevards.
Under the direction of veteran producer Jack Graham, ESPN will again produce the Rose Parade broadcast for ABC. Recent enhancements have included a new graphics package developed in collaboration with EPIC Games in 2023, adding a modern touch to the beloved tradition.
This year’s parade will honor Magic Johnson, the legendary Los Angeles Lakers player and Hall of Famer, who will serve as the Grand Marshal. His legacy of excellence, leadership, and community involvement will be celebrated throughout the broadcast, with efforts made to seamlessly integrate his role into the production, enriching the experience for millions of viewers.
Following the Rose Parade, college football fans can look forward to the 112th Rose Bowl Game presented by Prudential, airing live on ESPN at 4 p.m. ET. This year’s matchup will feature a highly anticipated contest between the No. 1 Indiana Hoosiers and No. 9 Alabama Crimson Tide, promising an exciting conclusion to the New Year’s festivities.
The Tournament of Roses, which has been hosted by a volunteer organization since 1890, signifies Pasadena’s grand New Year’s Day celebration. The event showcases community spirit, pageantry, and the essence of America’s New Year, attracting millions of viewers globally. The Rose Parade and the Rose Bowl Game together represent a longstanding tradition that continues to resonate with audiences year after year.
