Disney Plus is set to embrace the vertical video trend popularized by TikTok, with plans to launch a new format later this year. The announcement was made during the Tech + Data Showcase at CES 2026, as reported by Deadline. This move aims to enhance user engagement and compete more effectively with rival streaming platforms.
New Video Format to Enhance User Experience
The upcoming vertical video feature will enable Disney Plus to offer a personalized and dynamic feed for its users. The streaming service intends to explore various content types, including original short-form programming, repurposed social media clips, and reimagined scenes from longer films and series. This initiative aims to transform Disney Plus into a daily destination for viewers, expanding its reach across news and entertainment sectors.
In its statement, Disney emphasized the importance of evolving viewer experience. The vertical videos will be accessible through the Disney Plus app, allowing users to engage with content in a format that has gained immense popularity in recent years. This is not the first time Disney has ventured into vertical video; the revamped ESPN app introduced a similar format known as “Verts” last year.
Strategic Moves in a Competitive Landscape
Alongside the introduction of vertical videos, Disney is implementing other strategic initiatives. The company announced a new “brand impact” metric and an AI video generation tool designed to assist advertisers in creating high-quality commercials. These innovations aim to leverage existing assets and guidelines, ultimately enhancing the advertising experience on the platform.
As the streaming landscape continues to evolve, many platforms are shifting their focus to vertical video formats. Notably, Netflix incorporated a vertical video feed featuring clips from its movies and shows last year. Disney’s decision to adopt this format reflects the growing trend and the need to keep pace with competitors in the digital space.
While the effectiveness of these changes remains to be seen, Disney Plus is positioning itself to capture a larger share of viewer engagement in a rapidly changing market. The company is committed to evolving its platform, ensuring that it meets the diverse needs of its audience as it navigates the complexities of the streaming industry.
