Valve has revised its guidelines for developers on Steam, mandating that they disclose the use of generative artificial intelligence (AI) in their video games. The new rules, identified by GameDiscoverCo’s Simon Carless, clarify what constitutes a disclosure and under what circumstances it is required.
The updated guidelines specify that while certain AI-powered tools, such as code helpers, do not require disclosure, developers must inform users about two particular types of AI usage. The first is any AI technology used to generate content for the game, which includes content found within the game itself, on its store page, or in promotional materials. The second category pertains to AI-generated content created during gameplay, including images, audio, text, and other forms of media.
This change builds on Valve’s initial requirement from 2024, which called for developers to disclose the use of generative AI in their game development. Despite this requirement, disclosures remain voluntary. As a result, the actual number of games utilizing generative AI is likely higher than what is officially reported.
Surveys conducted last year revealed a growing interest in generative AI tools among developers. However, the number of companies expressing no interest in using these technologies is also on the rise. This trend reflects a complex landscape in the gaming industry, where the integration of AI tools can enhance creativity but also raises questions about transparency and consumer trust.
The guidelines are part of Valve’s ongoing efforts to promote responsible practices within the gaming community. By requiring disclosures, the company aims to provide players with clearer information about the technologies that shape their gaming experiences.
As the gaming industry continues to evolve, the impact of generative AI is expected to grow, leading to further discussions about its role in game development and the ethical considerations it entails. Valve’s initiative marks a significant step towards greater accountability in the use of emerging technologies in gaming.
