Former Museum Manager JoAnne Sharman Transforms Art Career

JoAnne Sharman, a former manager at the Corning Museum of Glass, is making waves in the art world after transitioning to a full-time painting career in December 2024. Recently, at the Keuka Arts Festival in Penn Yan, New York, Sharman captured attention with her unique diptych, which evokes the feeling of looking down at the sea with its vibrant coral designs.

During the festival, a woman showed interest in the artwork, declaring, “Let me think about it.” Sharman, keen on making a sale, replied, “Don’t let it be the painting you almost bought. Be happy, spend the money, and you will always love it.” Ultimately, this encouragement led to the sale of the piece for the woman’s office, showcasing Sharman’s knack for overcoming objections—an essential skill she previously taught as a sales manager.

Sharman’s background spans over 35 years in high-end commission sales, covering sectors such as jewelry, furniture, and art. Her experience at the museum afforded her valuable insights into glass artistry through demonstrations and hands-on classes in glassblowing. “In any form, it’s fluid,” she explained, comparing the medium to honey, which must be manipulated artfully.

With the goal of expressing her passion for fluid art, Sharman began creating pouring acrylic paintings. She pours colors onto canvas, allowing them to interact spontaneously. “Let the paint dictate what comes next,” she stated, emphasizing the excitement of unpredictability in her work.

From Manager to Artist

Sharman’s transition from managing a museum store to becoming a full-time artist marks a significant chapter in her life. Turning 60 has not slowed her down; she often spends entire days painting in her studio in Auburn, New York. Her friend, Terri Wise, remarked that Sharman’s retirement has catalyzed her flourishing art career. Wise recalled how, in the 1990s, Sharman revitalized old furniture by painting it, demonstrating her long-standing creativity.

In her business approach, Sharman applies her sales techniques to her art shows. She engages with attendees and fosters relationships, enhancing their connection to her work. “People really connect when they watch her paint on-site,” noted Steve Donigan, her partner who assists with logistics during art shows.

Sharman has devised a new return policy to encourage hesitant buyers. She offers to deliver the artwork to their homes for evaluation, stating, “If you don’t like it, bring it back to me tomorrow.” This strategy reflects her commitment to customer satisfaction and confidence in her creations.

Challenges in the Art Market

Despite her success, Sharman recognizes the challenges many artists face in the market. She noted a substantial gap between attendance at art shows and actual sales. “I think artists don’t make enough money,” she said, expressing concern that many cannot sustain themselves in the industry. Sharman encourages fellow artists to develop basic sales skills, believing that understanding the art of selling is as crucial as the art itself.

The validation she feels when her work sells is profound. “When you know your work has a home that someone has bought and will enjoy themselves, it’s just a cool feeling,” she shared.

For those interested in exploring her artwork, further information about JoAnne Sharman and her studio, known as Lady Loo Art, is available at her website, ladylooart.com/about. As Sharman continues to grow her artistic presence, her unique blend of sales acumen and creative expression is sure to keep her in the spotlight.