A new luxury living experience has arrived in Texas Hill Country with the unveiling of The Canyon Club, a 60-acre private residential resort on Lake Travis. This exclusive retreat is the result of a partnership between Prasso Ventures, a developer known for innovative resort communities, and ICON, a leader in 3D-printed construction. Their collaboration aims to redefine luxury living by introducing the first luxury 3D-printed residences in the region.
A Vision for Innovative Living
The story of Prasso Ventures begins with its founders, Robert Brown and Troy Cohen, who met in Maui in 2010 while mentoring young athletes. Their shared vision focused on creating communities that foster connection and innovation, leading them to develop properties in locations such as Washington and Hawaii. The Canyon Club represents their commitment to this vision, offering a unique blend of technology and nature in Texas.
The Canyon Club features residences that are not only luxurious but also environmentally sustainable. ICON is renowned for its use of robotics and proprietary materials to revolutionize construction. The Canyon Club marks its entrance into the luxury resort market and showcases homes that are sculpted to fit seamlessly into the landscape. The 3D-printed Model Home, unveiled on October 29, 2023, exemplifies this innovative design with its vaulted ceilings, curved concrete walls, and expansive glass openings that provide stunning views of the lake.
Exclusive Amenities and Investment Opportunities
The Canyon Club is designed to enhance the living experience for its residents. The property consists of just 25 luxury residences, each offering panoramic views of Lake Travis or the surrounding canyon. Owners will enjoy direct access to 2,000 feet of private shoreline, a day spa, resort-style pools, and courts for tennis and pickleball. Culinary experiences are provided by Daybreak Hospitality, known for some of the most stylish restaurants in Austin and San Antonio.
Ownership at The Canyon Club also presents a significant financial advantage. Each residence is fully serviced and rental-ready, allowing owners to generate income through the resort’s vacation rental program. This model offers immediate financial returns while allowing owners the flexibility to exchange their stays for luxury retreats globally. With the real estate market in Texas Hill Country on the rise, early buyers may benefit from appreciating property values and potential income tax deductions under the new 2025 tax bill for short-term rental homes.
The Canyon Club is poised to set a new benchmark for luxury living in Texas, combining the vision of Prasso Ventures, the innovation of ICON, and the culinary expertise of Daybreak Hospitality. This development is not just about luxury; it is about creating a community deeply connected to its heritage and environment.
Private tours of both the ICON and traditional model homes are now available, inviting prospective buyers to explore two distinct interpretations of modern living in Hill Country. As this exclusive retreat opens its doors, it promises to redefine the standards of luxury and sustainability in residential living.
