Rihanna has unveiled her latest Savage X Fenty campaign for Valentine’s Day, featuring a striking lineup that includes Vivian Wilson, the daughter of entrepreneur Elon Musk. This launch, which took place on January 7, 2026, showcases a collection that blends bold designs with romantic aesthetics, reinforcing Rihanna’s commitment to elevating emerging talent in the fashion industry.
The new collection introduces a variety of floral prints, lace pieces, robes, and boxers, all designed under the theme “Love So Savage.” Prices for the collection range from $22.95 to $94.95 for members, making it accessible while maintaining the brand’s reputation for quality. Alongside Wilson, the campaign features actress Lovie Simone and model Emma Arletta, enhancing its star power.
In the promotional images, Wilson exudes confidence in a black floral lingerie set complemented by sheer red stockings. The visual presentation captures a dreamy and romantic ambiance, perfectly aligning with the Valentine’s theme. Rihanna’s ability to spotlight new talent like Wilson not only broadens her brand’s appeal but also marks a significant moment for Wilson as she continues to establish her presence in the modeling world.
Vivian Wilson’s Rising Career
This collaboration with Savage X Fenty comes at a pivotal moment for Wilson, who has been gaining visibility in the fashion industry. Earlier this year, she made headlines by appearing on the cover of Teen Vogue, where she candidly discussed her complicated relationship with Musk and his political activities. Her participation in New York Fashion Week in September further solidified her status as an emerging model.
In a recent panel discussion, Wilson emphasized her newfound independence, stating she now considers herself “financially independent.” She celebrated reaching one million followers on Instagram, sharing her excitement with the message, “one mil gay people” on her Stories. This personal milestone reflects her growing influence and popularity on social media.
Rihanna’s strategic choice to include Wilson in the campaign not only highlights the importance of representation in fashion but also reinforces Savage X Fenty’s mission of inclusivity. By continuing to feature diverse talent, Rihanna ensures that the brand remains a significant player in the cultural conversation surrounding modern fashion.
As the campaign launches, it is clear that Rihanna is not only focused on expanding her brand but also on nurturing the careers of young artists like Vivian Wilson. This collaboration encapsulates a blend of fashion, empowerment, and personal growth that resonates well with audiences worldwide.
