New Restaurant ‘Whitexicans’ Sparks Controversy in Queens

A new Mexican restaurant named Whitexicans has ignited controversy in Jackson Heights, Queens, drawing attention for its provocative name. Opening earlier this month on Northern Boulevard, the restaurant’s title combines “white” and “Mexican,” prompting mixed reactions from the community even before its launch.

Some individuals took to social media platforms, expressing outrage and questioning whether the name is a satire or an offensive joke. Longtime resident and Community Board 3 member, Cristina Furlong, publicly wished the restaurant well but urged the owners to reconsider the name. She raised concerns about the heightened fears surrounding immigration enforcement under the Trump administration, stating, “It’s just not nice or kind to joke about what some people consider racist terminology.”

The owners of Whitexicans, Mateo Gomez Bermudez and Manuela Mesa, have defended the name, asserting it is intended as a satirical commentary on racial superiority. Co-owner Gomez Bermudez, an immigrant from Colombia, explained that the name symbolizes inclusion, stating, “Whitexicans, the meaning for us is that everybody belongs here.” He acknowledged the name’s marketing potential, noting that it has sparked curiosity among passersby.

Community Reactions and Cultural Context

While the controversy continues to unfold, some community members have dismissed the uproar as overblown. Local resident Carlos Garcia described the name as “very original,” while Chris Perez, a 20-year-old from the neighborhood, expressed intrigue and interest in visiting the restaurant.

However, the term “Whitexican” carries complex connotations. Steven Alvarez, a professor at St. John’s University, explained that it generally refers to individuals from the upper classes in Mexico and has emerged as a term highlighting social divisions. He noted that the term has evolved into a pejorative, often associated with racism. Alvarez remarked on the interesting transition of the word from social media to a physical establishment in Queens, especially in light of the community’s current political climate.

The neighborhood’s anxieties surrounding immigration and race were further emphasized by events occurring just across the street from Whitexicans. The popular restaurant The Queensboro recently established a GoFundMe page to support the family of an employee who was reportedly deported to Mexico. The campaign has raised nearly $112,000, highlighting the community’s commitment to its members. Alvarez commented, “That says more to me about a commitment to the neighborhood and to Mexican people,” suggesting that support for local establishments like The Queensboro reflects deeper values than those claimed by Whitexicans.

As Whitexicans continues to navigate the mixed reactions, the owners stand firm in their belief that their establishment promotes a positive message of inclusivity and love. Manuel Mesa noted a sign at the restaurant that reads, “All Humans Are Legal,” emphasizing the restaurant’s core values.

Despite the social media backlash and divided opinions, the restaurant remains open for business, with its future hinging on how the community ultimately perceives its identity and message in a politically charged environment.