Shiseido Experiences 442.9% Surge in Short Interest

Short interest in Shiseido Co. (OTCMKTS: SSDOY) surged by an astonishing 442.9% in December, indicating a significant increase in bearish sentiment among investors. As of December 15, the total short interest reached 42,969 shares, a sharp rise from the 7,915 shares recorded on November 30. With an average trading volume of 187,530 shares, the days-to-cover ratio currently stands at 0.2 days, suggesting that a minimal portion of the company’s shares are sold short, specifically around 0.0%.

Several equities analysts have recently provided insights into Shiseido’s stock performance. On September 27, UBS Group upgraded the stock to a “hold” rating. Subsequently, Goldman Sachs Group elevated Shiseido from a “hold” to a “buy” rating on December 10. Currently, one analyst rates the stock as a Buy while another assigns it a Hold rating, leading to an overall average rating of “Moderate Buy,” according to data from MarketBeat.

Recent Earnings Report Highlights Challenges

Shiseido’s financial performance has faced challenges, as evidenced by its latest earnings report released on November 10. The company reported earnings per share of ($0.12) for the quarter, falling short of analyst expectations. Revenue for the period totaled $1.45 billion, which was below the anticipated $1.52 billion. Additionally, the company recorded a negative return on equity of 1.36% and a negative net margin of 5.80%. Analysts predict that Shiseido will achieve earnings per share of 0.29 for the current fiscal year.

About Shiseido

Founded in 1872 and headquartered in Tokyo, Shiseido Company, Limited is a renowned Japanese multinational company specializing in cosmetics, skincare, makeup, and fragrance products. The firm operates a diverse portfolio of brands catering to various market segments, including premium, prestige, and mass-market offerings. Its core business activities encompass the development, manufacturing, and sale of skincare treatments, decorative cosmetics, hair care, and sun protection products. Notable brands within Shiseido’s portfolio include Shiseido, Clé de Peau Beauté, NARS, and bareMinerals, as well as regional brands tailored to meet the preferences of different consumer markets.

Investors and analysts will continue to monitor Shiseido’s performance closely, especially in light of the recent fluctuations in short interest and the company’s financial results.