The 2025 Victoria’s Secret Fashion Show marked a significant transformation for the brand, showcasing a blend of star power, storytelling, and a commitment to inclusivity. Held at Steiner Studios in New York City on October 25, 2025, the show featured performances by artists such as Karol G, Madison Beer, Missy Elliott, and the K-pop group TWICE. This year’s event not only focused on lingerie but redefined beauty through a diverse and empowering lens.
After facing years of criticism and a need for brand revitalization, Victoria’s Secret returned to the runway in 2024 with a mix of nostalgia and new direction. The previous show featured well-known models like Adriana Lima and Tyra Banks, serving as a bridge to rebuild trust with audiences. In contrast, the 2025 edition felt like a genuine rebirth, emphasizing a new generation of talent and a wider representation of beauty.
The casting choices reflected a marked shift towards diversity, incorporating models of various sizes, backgrounds, and personalities. Notably, athletes Angel Reese and Suni Lee graced the runway, blurring the lines between sport and fashion. Their presence challenged traditional notions of beauty, showcasing strength and femininity as complementary forces.
The show also highlighted a return to iconic styling, particularly with the models’ hair. The 2024 edition faced criticism for its sleek, pulled-back looks, but the 2025 show embraced volume and bounce, reminiscent of the brand’s earlier glam aesthetic. Social media feedback indicated a warm reception, with fans celebrating the revival of flowing hair that added movement and liveliness to the runway.
Musical performances further elevated the experience, combining nostalgia with contemporary flair. Madison Beer opened the show with sultry renditions of her hits, followed by TWICE, who captivated the audience with their energetic performances. Karol G brought her latest album to life with vibrant songs, while Missy Elliott delivered a powerful finale that energized the crowd.
Visually, the fashion showcased a variety of influences. Each segment told a unique story, from metallic corsetry inspired by early 2000s designs to modern minimalism in fluid silks and sheer fabrics. A standout moment included model Jasmine Tookes walking the runway while nine months pregnant, embodying the ethos of beauty and empowerment that defined the show.
Another highlight was Candice Swanepoel, whose striking bronze ensemble featured gilded wings that shimmered under the lights. Emilia Ratajkowski also made a memorable appearance, her wings designed to resemble blooming petals, encapsulating a blend of sensuality and artistry.
The 2025 Victoria’s Secret Fashion Show demonstrated that reinvention is possible without losing the brand’s identity. While rooted in fantasy, this year’s event embraced real themes of power, presence, and possibility, indicating a promising evolution for Victoria’s Secret as it navigates the modern landscape of fashion and inclusivity. As the brand moves forward, it appears poised to balance tradition with a renewed commitment to diversity and empowerment, making a lasting impression on both audiences and the industry.
