The University of Colorado has officially appointed Fernando Lovo as its new athletic director, marking a significant change in leadership for the institution. On Monday, the announcement was made by Chancellor Justin Schwartz, following the unanimous approval of Lovo’s five-year contract by the CU Board of Regents. This contract, which will pay Lovo $1.2 million annually, positions him as the highest-paid athletic director in the university’s history.
Lovo’s compensation package includes a base salary of $600,000 per year, along with an additional $600,000 for media activities and community relations. He is set to officially begin his role on Thursday, succeeding Rick George, who will step down at the end of the academic year after a notable tenure of 13 years.
Aged 37, Lovo comes to CU from the University of New Mexico, where he served as athletic director for just over a year. During his brief tenure, he made impactful hires, including head football coach Jason Eck, who led the Lobos to a 9-4 record and a bowl appearance—an achievement not seen since 2016. Lovo also recruited men’s basketball coach Eric Olen, contributing to the program’s promising start this season.
In a statement, Lovo expressed his enthusiasm about joining the CU community. “I’m honored to join this incredible group of student-athletes, coaches, and staff at a tremendous institution that strives for excellence,” he said. He emphasized the importance of CU leading in the evolving landscape of college athletics and expressed his commitment to supporting student-athletes both on and off the field.
Lovo’s appointment comes at a time when the CU athletic department faces challenges, including a projected budget deficit. Schwartz noted the search for a new athletic director prioritized high character and a commitment to student-athlete success, which he believes Lovo embodies. “Fernando is a dynamic leader who is perfect for these dynamic times,” Schwartz stated, highlighting Lovo’s track record of promoting academic and athletic excellence.
Before his role at New Mexico, Lovo held various positions, including stints at the University of Texas and a chief of staff role with the NFL’s Jacksonville Jaguars. His experience also includes tenures at Ohio State and the University of Houston, showcasing a robust background in athletics administration.
During his year at New Mexico, Lovo oversaw significant improvements in the athletic program, including a notable finish of 49th in the Learfield Director’s Cup standings, the best performance by a Group of Five school in over a decade. His leadership resulted in record fundraising and revenue growth, with an impressive 17.6% increase in the operating budget. Additionally, the Lobos achieved academic milestones, including a record number of Scholar-Athlete selections and All-Academic Team members.
As Lovo transitions into his new position, he will collaborate closely with George to ensure a smooth handover. George, who is the longest-serving AD at CU since Eddie Crowder, announced his plans to become a special advisor and will assist in the transition while also working with the football program and head coach Deion Sanders.
Lovo’s arrival at CU is anticipated to bring a fresh perspective to the athletic department, focusing on navigating the evolving landscape of college athletics, which includes changes in player eligibility, name, image, and likeness (NIL) regulations, and revenue generation.
The CU community is eager to welcome Lovo and his family, as he embarks on this new chapter in his career, aiming to enhance the university’s athletic achievements and overall student-athlete experience.
