UPDATE: The Army & Air Force Exchange Service (AAFES) has just announced its inaugural Salute to Service month, kicking off on November 1, 2025, to honor active-duty military members, veterans, and retirees. This month-long tribute is designed to recognize the sacrifices of those who serve, going beyond just Veterans Day on November 11.
Exchange Director/CEO Tom Shull, an Army veteran, emphasized the importance of honoring military heroes throughout the entire month. “One day is not enough to honor those who raise their right hands to protect our great Nation,” Shull stated. This initiative marks a significant shift in how military service is celebrated, allowing for a deeper appreciation of those who serve.
Exclusive giveaways will be available at PXs and BXs worldwide, including collectible items that resonate with military tradition. Key dates for these giveaways include:
– **November 1 & November 29:** Special collectible POGs featuring service-specific artwork, a nod to military history and tradition dating back nearly 25 years.
– **November 11:** A commemorative Veterans Day challenge coin that showcases an eagle on one side and the emblems of all six military branches on the other.
– **November 15:** The introduction of Vet for Life decals, designed for heroes to display their commitment on vehicles and personal items.
– **November 22:** The Vet for Life patch, reinforcing the unity and morale among all who have served.
These giveaways are exclusively for active-duty service members, retirees, and service-connected disabled veterans with in-store shopping benefits. Due to limited quantities, participants are encouraged to visit their local PX or BX or check out ShopMyExchange.com/SaluteToService for more details.
The AAFES has a long-standing history of supporting military communities, having provided over $15 billion in earnings over the last decade to enhance the quality of life for service members and their families. As the 51st-largest retailer in the United States, the Exchange plays a crucial role in delivering valued goods and services at exclusive military pricing.
Shull concluded, “Heroes are always welcome at their PX and BX. Throughout November, the Exchange looks forward to saluting those who wear and have worn our Nation’s uniform.”
This initiative not only serves to celebrate military service but also aims to foster community engagement and encourage public recognition of those who have dedicated their lives to protecting the nation.
Stay tuned for more updates as the Salute to Service month unfolds, and don’t miss the chance to participate in these special events honoring our heroes.
