UPDATE: In a bold move to refresh its brand, Devils Backbone Distilling Co. has just announced a vibrant new design for its award-winning ready-to-drink cocktail, Smash. The updated packaging will hit shelves starting this week, captivating consumers with its “fresh squeezed” look while maintaining the beloved taste fans have come to expect.
The redesign aims to enhance the visual appeal of Smash, aligning with current market trends that favor striking and modern packaging. This strategic update is crucial for maintaining competitiveness in the rapidly evolving beverage industry, where first impressions matter significantly.
The new packaging will be available across various retailers in Nelson County and beyond. As consumers increasingly seek eye-catching products, this refreshed presentation could drive sales and attract a broader audience.
Devils Backbone has a history of innovation and quality, and this latest development reinforces the brand’s commitment to delivering exceptional products. The company is known for its dedication to crafting unique flavors, and the Smash cocktail has been a standout in its lineup.
As the new design rolls out, customers are encouraged to share their impressions on social media, potentially boosting engagement and visibility for the brand. The company hopes this visual revamp will resonate with both loyal customers and new drinkers alike.
Stay tuned for more updates as Smash begins to make its debut this week. What do you think of the new look? Join the conversation and share your thoughts with us!
