UPDATE: A Fernandina Beach store owner is capturing national attention after her creative response to a burglary that targeted her shop. Ashley Shaw, owner of The Salty Local, lost over $600 worth of merchandise when a thief broke in overnight. Instead of focusing solely on the crime, Shaw turned to humor, creating a viral video that is not only entertaining but also aiding in the search for the suspect.
Discovered when cleaning her store, Shaw was shocked to find an entire row of perfume testers missing. “I really didn’t even realize anything had happened until I started cleaning,” she explained. Reviewing her security footage revealed a burglar in her shop during the night. Inspired by the incident, Shaw’s lighthearted approach has resonated widely on social media. “I thought it would just help, but I didn’t think it would get that many views,” she stated, reflecting on the unexpected viral success.
Authorities are taking the matter seriously, emphasizing the need for community support in solving the crime. The Fernandina Beach Police Department is urging anyone with information to contact them at 904-277-7342. Shaw continues to maintain a positive outlook, producing additional humorous content related to the incident while actively collaborating with law enforcement.
This creative response not only highlights the resilience of local businesses but also showcases how social media can play a pivotal role in community engagement and crime-solving. As families prepare to celebrate the New Year, Shaw’s story serves as a reminder of the strength and creativity that can emerge from difficult situations.
Stay tuned for updates on this developing story as authorities work to identify the suspect and bring them to justice.
