UPDATE: Marin natives Sophia Sabella and Pablo Feldman have just been nominated for a Grammy Award for their work on the music video for Doechii’s hit song “Anxiety,” marking a remarkable achievement for the duo. This nomination comes just months after the video was released on April 18, 2023, and has since garnered over 58 million views.
The news was confirmed by the team at Top Dawg Entertainment, leading to a wave of excitement among the filmmakers. “We were like, ‘What do you mean?’” Sabella exclaimed, recalling their initial reaction upon receiving the nomination text from their partners. The video is competing in the best music video category against notable entries, including works by Sabrina Carpenter and OK Go. The Grammy Awards ceremony is set for February 1, 2024.
Why does this matter NOW? The recognition at the Grammys spotlights the creative talents of Sabella and Feldman, who have been passionate about music videos since childhood. Their journey from Mill Valley to Grammy nominees emphasizes the potential of indie filmmakers in the music industry.
During the production of “Anxiety,” Sabella and Feldman faced numerous challenges, such as building a house set on a sound stage and coordinating a street shutdown for a dance sequence featuring 85 dancers. “We had such specific timing; it’s amazing how much each detail needed to flow successfully,” Sabella noted, highlighting the complex logistics involved.
The collaboration with director James Mackel proved fruitful, as both Sabella and Feldman were eager to support his creative vision. “Working on something that has really blown up and been so well-received was incredible,” Feldman said, emphasizing their commitment to bringing a unique perspective to the project.
The couple founded their production company, More Avenue, just over a year ago, partnering with producer Jolene Mendes. “Let’s have fun with it, too,” Feldman said, describing their collaborative ethos. This approach has clearly resonated, as their work has culminated in this Grammy nomination.
Sabella and Feldman’s love for music videos is intertwined with their professional growth. “You get to create some pretty amazing magic,” Sabella remarked, expressing the thrill of working in a fast-paced medium. Their unique indie filmmaking background allows them to adapt quickly, ensuring that directors receive the support they need.
The couple’s journey is a testament to the hard work and dedication behind the scenes in the entertainment industry. “As producers, you don’t get your name in the light that much, and it’s pretty amazing to be included on this stage,” Feldman reflected, acknowledging the significance of their Grammy nomination.
As the Grammy Awards approach, all eyes will be on the “Anxiety” music video, showcasing the creative talents of Sabella and Feldman amidst the excitement of a competitive category. With the music video world evolving rapidly, their nomination shines a light on the power of collaboration and the importance of storytelling in music.
Stay tuned for more updates as the Grammy Awards draw near, and celebrate the achievements of these Marin filmmakers who have captured the attention of the music industry!
