Roger Goodell Stands Firm Amid Bad Bunny Super Bowl Backlash

UPDATE: NFL Commissioner Roger Goodell has just confirmed that the league remains steadfast in its decision to feature Bad Bunny at the Super Bowl LX halftime show on February 8, 2026, despite intense backlash from critics, including former President Donald Trump. This announcement comes during the NFL’s annual Fall League Meeting, where Goodell emphasized the artist’s global appeal and the show’s mission to showcase diverse talent.

The controversy surrounding Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has escalated due to his outspoken criticism of Trump’s administration and ongoing concerns regarding U.S. Immigration & Customs Enforcement (ICE). Goodell addressed the backlash head-on, stating, “The selection process is deliberate, and we understand that negative reactions are part of catering to a vast audience.”

Goodell’s comments underscore the NFL’s commitment to featuring artists who resonate with a broad spectrum of fans. The decision to include Bad Bunny reflects an effort to connect with the millions of Spanish-speaking viewers globally, marking a notable moment in the Super Bowl’s history. The halftime show is consistently one of the most-watched events, with hundreds of millions tuning in.

Critics have voiced their discontent, with Kristi Noem, the Governor of South Dakota, vowing to ensure ICE’s presence at the event. This statement adds another layer to the ongoing debate about Bad Bunny’s selection, which intertwines music, politics, and issues of free speech. Many fans have expressed concerns about his music being performed primarily in Spanish, and his political stances have made him a polarizing figure.

In recent months, Bad Bunny has refrained from scheduling U.S. tour dates, citing fears that his fans could be targeted by ICE. His decision to focus on a residency in Puerto Rico highlights the complex relationship between personal beliefs and professional commitments. As a three-time Grammy Award winner, Bad Bunny’s artistic impact is undeniable, yet his activism has sparked significant discourse.

The NFL’s choice to feature Bad Bunny is a clear statement about the league’s stance on diversity and inclusion. Goodell reiterated that the Super Bowl halftime show is a premier platform for showcasing talent that reflects the diverse nature of its fanbase. “We believe Bad Bunny will deliver a performance that is not only entertaining but also unifying,” he stated confidently.

As the date approaches, the debate surrounding Bad Bunny’s performance is expected to intensify. This decision not only highlights the NFL’s effort to embrace a more inclusive entertainment experience but also reveals the complexities of balancing commercial interests with artistic expression amidst political sensitivities.

Fans and critics alike are eager to see how this controversial selection will play out at Levi’s Stadium in Santa Clara, California. With the Super Bowl halftime show being one of the most significant platforms in entertainment, all eyes will be on Bad Bunny as he takes the stage, poised to spark dialogue and possibly transform perspectives.

Stay tuned for further developments in this unfolding story as the Super Bowl LX approaches, and see how the NFL navigates the intricate landscape of entertainment, politics, and public sentiment.