Hyundai Launches Locally-Assembled Staria MPV in Malaysia

Hyundai Motor has officially launched sales of its locally-assembled Staria multi-purpose vehicle (MPV) in Malaysia. Production commenced earlier this month at Inokom Corporation’s facility located in Kulim, Kedah state. This development marks a significant step for the South Korean automaker as it expands its footprint in the Southeast Asian market.

The Kulim plant is primarily owned by Inokom Corporation, with a majority stake held by local vehicle assembler and distributor Sime Darby Motors. Hyundai maintains a 15% stake in the facility. Earlier this year, Hyundai established a new subsidiary in Malaysia, known as Hyundai Motor Malaysia (HMY), to oversee its investments and manage operations at the Kulim plant in collaboration with Sime Darby.

Local Production Highlights Hyundai’s Commitment

In a statement, HMY’s president, Eric Lee, emphasized the importance of this milestone: “The commencement of local production of the Hyundai Staria is more than just a production achievement. It represents Hyundai’s confidence in Malaysia as an important market and a growing hub for future assembly.”

The assembly of the Staria MPV is expected to enhance Hyundai’s operational efficiency and contribute to the local economy. This initiative aligns with Malaysia’s goal of becoming a regional automotive hub. As part of this effort, Sui Keng Huat, managing director of Inokom, highlighted the company’s growth within Hyundai’s global network, stating, “From humble beginnings, we have grown into a trusted assembly partner. Every vehicle produced here is crafted with precision, care, and in full compliance with Hyundai’s global standards, driven entirely by 100% Malaysian talent.”

Strengthening Local Supply Chains

Sime Darby has expressed its commitment to bolstering supply chains and supporting the nation’s industrial ecosystem. This collaboration not only reflects Hyundai’s confidence in Malaysia but also underscores the potential for local talent and resources to play a pivotal role in the automotive industry.

The local assembly of the Staria is expected to foster job creation and skill development in the region. As Hyundai continues to invest in Malaysia, the automotive sector is likely to benefit from enhanced technologies and manufacturing practices.

This launch signifies a broader trend within the automotive industry as companies adapt to local markets and emphasize sustainability. With the Staria now being produced in Malaysia, Hyundai aims to cater to the demands of local customers while reinforcing its global presence.

The initiative is part of Hyundai’s strategic plan to strengthen its operations in Asia, focusing on innovation and local partnerships to drive growth and efficiency. As the automotive landscape evolves, Hyundai’s efforts in Malaysia may serve as a model for other manufacturers looking to enhance their local operations.