Joe Wicks, the renowned British fitness coach and author, has signed a representation agreement with WME. Known widely as “The Body Coach,” Wicks has established a significant presence in the health and fitness industry, attracting millions of followers and selling over 5 million cookbooks worldwide.
From Social Media to International Recognition
Wicks initially garnered attention by sharing 15-second recipe videos on social media platforms, which laid the groundwork for his expansive brand. He has since become one of the most followed fitness personalities on Instagram and YouTube, creating a vibrant online community dedicated to health and wellness. His award-winning Body Coach app, launched in 2020, has quickly risen to prominence in the U.K., helping individuals of all ages and fitness levels improve their health and overall well-being.
His influence surged during the COVID-19 pandemic, particularly through his initiative “PE With Joe.” This daily live workout on YouTube attracted millions of participants, leading to a Guinness World Record for “most viewers for a fitness workout live stream on YouTube,” with over 950,000 viewers tuning in.
Wicks is also known for his philanthropic efforts. In 2020, he completed an impressive 24-hour workout challenge, raising more than £2 million (approximately $2.6 million) for Children in Need. His contributions to fitness and charity earned him an MBE (Member of the Order of the British Empire) for outstanding service.
Expanding Horizons in Fitness and Media
As he continues to grow his brand, Wicks is diversifying his projects across various media platforms. His recent animated children’s fitness series, “Activate,” aims to inspire kids to engage in physical activity. Through the Body Coach Foundation, he also leads initiatives focused on health and wellness, further solidifying his commitment to making fitness accessible to everyone.
With WME now representing him, Wicks is poised to explore new opportunities across television, digital content, publishing, and live events. This partnership is expected to enhance his reach and influence in the global fitness landscape.
Joe Wicks’ journey from social media influencer to a recognized figure in the fitness community exemplifies the potential of blending passion with purpose. As he continues to inspire others to lead healthier lives, his collaboration with WME marks an exciting new chapter in his evolving career.
