Perplexity AI has established a global multi-year licensing agreement with Getty Images, allowing the AI startup access to a vast library of photographs and other visual content. This partnership is aimed at enhancing the user experience across Perplexity’s AI-powered search and discovery tools by integrating Getty Images’ creative and editorial imagery.
The integration of Getty’s extensive visual content will be facilitated through Perplexity’s API technology. This move is designed to create a richer visual experience for users and includes enhancements in how images are displayed. The agreement emphasizes the importance of proper attribution, ensuring that credits and links to the original sources are clearly visible.
Jessica Chan, head of content and publisher partnerships at Perplexity, highlighted the significance of attribution and accuracy in the development of responsible AI. She stated, “Getty Images shares our belief that the future of AI-powered discovery requires respecting the creators behind the content.” This sentiment reflects a growing concern in the tech industry regarding the ethical use of creative works in AI training.
The licensing deal comes at a time when the intersection of AI technology and content creation has sparked legal challenges. In June, social media platform Reddit filed a lawsuit against AI company Anthropic, accusing it of scraping user data without permission. Similarly, a group of eight US newspapers previously initiated a federal lawsuit against Microsoft and OpenAI, claiming these companies used their articles to train generative AI models without consent.
In response to the evolving landscape, OpenAI has sought to mitigate such concerns by entering into licensing agreements with various media companies. Notable partnerships include arrangements with the Financial Times and multinational media firm Axel Springer, enabling the use of their content for training large language models.
This trend towards formalizing agreements between AI companies and content creators underscores the need for clear guidelines and ethical standards in the rapidly advancing field of artificial intelligence. As more organizations navigate these challenges, the focus on respecting intellectual property rights and ensuring proper attribution will likely remain paramount.
The partnership between Perplexity AI and Getty Images not only positions both entities favorably in the AI landscape but also sets a precedent for how licensing agreements can shape the future of content sharing in a digital age.
