UPDATE: Apple’s latest accessory, the iPhone Pocket, has officially sold out just days after its July 2023 launch, igniting fierce debate online. The product, which is being compared to the infamous mankini worn by Sacha Baron Cohen in “Borat,” has not only stirred controversy but also captured the attention of consumers, leading to swift sales.
The iPhone Pocket features a unique 3D-knitted design available in vibrant colors like lemon, purple, and pink. Priced at $149.95 for the short strap option and $229.95 for the longer cross-body variant, the accessory is marketed as a multifunctional way to carry smartphones. Critics are questioning the practicality and necessity of such a premium-priced item, especially given its resemblance to a playful fashion statement rather than a serious tech accessory.
Social media has exploded with memes and comparisons, as users highlight the absurdity of the pricing juxtaposed with the design, which Apple claims was inspired by “a piece of cloth.” The internet is buzzing, with many noting the provocative design’s resemblance to Borat’s mankini, further fueling viral discussions across platforms.
In a surprising twist, the iPhone Pocket is a collaboration between Apple’s Design Studio and the legendary Miyake Design Studio, founded by the late Japanese designer Issey Miyake. This partnership harks back to Apple co-founder Steve Jobs’ admiration for Japanese design, which has influenced Apple’s aesthetic for decades. The choice to collaborate with Miyake’s studio underscores Apple’s commitment to blending minimalism with functionality, but critics argue that the iPhone Pocket may not live up to its heritage.
Just days after its release, Bloomberg reported that demand for the iPhone Pocket rapidly outpaced supply, leading to its immediate sell-out status. The internet is rife with comparisons to the iPod Socks, another Apple accessory that sparked laughter during its introduction. However, the iPhone Pocket’s launch was marked by a straightforward press release, lacking the playful spirit that characterized past Apple product unveilings.
While the material quality of the iPhone Pocket is expectedly high, many consumers feel that the hefty price tag is more reflective of brand prestige than innovation. Alternatives for similar functionality are available at a fraction of the cost, with some stylish options retailing for less than $15.
The rapid sell-out of the iPhone Pocket highlights the ongoing fascination with Apple products, even when they invite skepticism. As Apple navigates both praise and criticism for its design choices, the tech giant continues to push boundaries, albeit with polarizing results.
As the market reacts, consumers are left wondering what this means for future Apple accessories. Will the iPhone Pocket become a sought-after collector’s item, or will it simply be seen as a fleeting trend? Stay tuned as more developments unfold in this intriguing story.
