Kim Kardashian is facing mixed reactions after her daughter, North West, appeared in a new advertisement for the SKIMS brand’s collaboration with Cactus Plant Flea Market. While many fans celebrated North’s involvement, others criticized the decision to feature a 12-year-old in a campaign associated with an adult-focused brand.
In the ad, North showcases a holiday-inspired cozy coord set, which consists of a hoodie and matching pants. The young model styled her blue hair in a braid, accessorizing with minimal pearl jewelry and light makeup. The collaboration’s products are set to launch on November 20, 2025, at 12 PM ET, according to an announcement made on SKIMS’s official social media channels.
Public Response to North West’s Feature
The advertisement has sparked a significant backlash on social media, with some users expressing concern over the implications of involving a child in an adult branding context. One user remarked, “Chasing money and clout by sexualizing yourself is always an L at the end.” Another comment highlighted a perceived moral decline, stating, “The world we knew before is pretty much gone morally.”
Critics also voiced their concerns regarding North’s upbringing, with one remarking, “Leaving kids with women is not the best option. I hope Kanye West acts fast now before it’s too late.” Other users questioned the integrity of the campaign, with one stating that a video montage misleadingly combined clips of Kim Kardashian from previous campaigns with North’s appearance.
Despite the criticism, many supporters praised the collaboration, applauding North’s unique style and personality. One fan noted, “Beautiful mix of Mom and dad with dad’s personality!” Another expressed admiration for North’s resemblance to her mother, saying, “She’s starting to look more like her mom!!”
Impact on SKIMS and the Fashion Industry
This collaboration marks a notable moment for SKIMS, reflecting the brand’s strategy to engage younger audiences. The launch of this limited-edition collection is positioned as a reinvention of the holiday season, tapping into trends that resonate with both children and adults alike.
As the campaign approaches its release date, it will be interesting to observe how public sentiment evolves and whether the backlash will affect sales. The intersection of celebrity culture, fashion, and child involvement in marketing continues to spark debate within the industry, raising questions about boundaries and appropriate representation in advertising.
The conversation surrounding North West’s participation in the SKIMS campaign underscores the ongoing tension between celebrity branding, public perception, and the responsibilities of parents in the spotlight. As this story develops, it will remain a focal point in discussions about child involvement in commercial endeavors.
