BREAKING NEWS: In a stunning move, Dior has named Thai drama stars Lingling and Orm as brand ambassadors, marking a significant shift in the fashion landscape. The duo, known collectively as LingOrm, has swiftly risen to challenge K-pop idols as leading influencers during fashion week, according to reports released earlier today.
The announcement comes just weeks after the pair made their debut at Paris Fashion Week in March, where they impressed audiences with their style and charisma. Their influence has skyrocketed, with a recent report from Karla Otto revealing that the duo amassed an impressive earned media value (EMV) of $23.5 million for the spring 2026 season—outpacing all competitors.
Lingling Kwong and Orm Kornnaphat have captivated a global audience, especially within the growing girls’ love (GL) genre. Their breakout series, “The Secret of Us,” followed by “Only You,” has garnered them millions of followers and significant engagement. The report emphasizes that this is the first time Thai drama stars have surpassed K-pop icons in fashion influence, thanks to their strategic approach of posting 50 times specifically about Dior, driving unprecedented engagement.
Lingling, born in Hong Kong to a Chinese father and Thai mother, possesses a diverse cultural background and is fluent in multiple languages, including Cantonese, Mandarin, English, and Thai. With 2.7 million Instagram followers, she expressed her excitement about partnering with Dior, stating,
“I truly believe in his genius and artistic vision.”
Orm, the daughter of renowned Thai actress Koy Narumon Phongsuphap, started her career in 2019 and has quickly risen in prominence. She boasts 2.4 million Instagram followers and operates her own fashion line, Keep Silent. Orm shared her gratitude for the collaboration with Dior, highlighting her respect for the brand’s legacy:
“I am delighted and so grateful to step into the new role as an ambassador with Dior.”
As the fashion world watches closely, Channel 3 announced that Lingling and Orm will appear in a new series adapted from the novel “Wad Fun Wan Wiwa” next year, further solidifying their status as rising stars in the entertainment industry.
This partnership not only highlights the growing influence of Thai celebrities in global fashion but also underscores the evolving dynamics of the fashion industry, where non-traditional influencers are making waves.
Stay tuned for more updates as this story develops.
